Logo Design for Blue Harbour

I was approached to design a logo for my friend's family trading business, named 'Blue Harbour'.

Instead of doing the cliche interpretation, I wanted to come out with an idea that has wonderful insight.

I thought about it and realised that I could design 'B' of 'Blue Habour' in negative space and 'H' in positive space. Together, they made up a ship, conveying the concept of 'Set Sail'; 一帆风顺。

© 2019 Catherine Leck